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In this post we want to shed light on how YIMBY groups are dictating Cupertino’s future.

YIMBY is an acronym for “Yes in My Back Yard”. It refers to groups who support in-fill redevelopment in urban areas. Over the past decade they have gained a lot of prominence, as they leverage the housing affordability concerns in California, to drive their political agenda.

But who are the YIMBY? And who sponsors them? Are they truly focused towards improving the affordability of housing and housing justice? Or are they simply interested in helping developers maximize their profits by building bigger in existing high cost housing areas?

Housing Is A Human Right, is a housing justice group which is focused on ensuring basic housing access for all. They studied how the CA politicians are impacting the housing situation. In 2022, they published a book titled Selling Off California: The Untold Story which uncovers what key politicians (eg: Senator Scott Weiner), YIBMYs, and Big Real Estate are achieving by their policies.

In the 1st Chapter, the author, Patrick Range McDonald,  writes:

When I joined Housing Is A Human Right as an advocacy journalist, I wrote extensively about Big Real Estate, Wiener, and YIMBYs, who also advance the real estate industry’s scheme to make billions, probably trillions, at the expense of hard-working people.I’ve learned many things about them all. Things they don’t want you to know.

The Progressive Elements of the Democratic Party have also expressed concern. Dean Preston, a member of the San Francisco Board of Supervisors, and a member of the Democratic Socialist of America (DSA) stated an interview that:

The so-called YIMBY folks have redefined a “NIMBY” to be anyone that doesn’t just jump when the real estate industry says jump, and they’ve become a very toxic force. They have been attacking me for years, attacking pretty much anyone who demands things that actually help a community as part of development—either investments in transit or investments in affordable housing. They have evolved over the years into what is now just a complete disinformation campaign.

Cupertino For All (C4A), is a YIMBY group incubated by current Cupertino City Council Member, JR Fruen. JR Fruen’s relationship with the Real Estate Lobby is well documented.

In 2018, he ran a PAC which received tens of thousands of dollars from real-estate interests to support City Council candidates aligned with real-estate interests. His 2020 and 2022 campaigns for city council also received similar support (Read More). He has also served as a lawyer for a YIMBY orgs.

Other leaders of Cupertino For All include Jean Bedord and Connie Cunningham who act as Information Officers advocating for high density developments across all of Cupertino with reduced parking requirements .

As regular readers may be aware, Cupertino’s Housing Element (HE) was delayed by the City Council elected in November 2022, with the final plan approved in September 2024.

After multiple quarters of effort, the City Staff had developed a HE plan. The plan was discussed at multiple Planning Commission & City Council meetings in 2022, with draft being ready by October 2022. JR Fruen, representing himself as the Policy Director for Cupertino For All, wrote to the City Council demanding:

1. To not count pipeline projects towards meeting the housing unit requirements
2. To increase the buffer of additional housing from 17% in the city’s draft proposal
3. To increase the size of the homes allowed in different zones (without attention to aesthetics or impact on neighbors), upzoning to increase the number of homes allowed, and eliminating parking requirements.

Council Behavior after Nov 2022 Elections

JR Fruen was elected to the Cupertino City Council in the Nov 2022 election, along with Sheila Mohan, replacing the incumbent Darcy Paul (term out) and John Willey (did not run).

For the December 20, 2022 City Council meeting, Cupertino For All submitted multiple communications (same form letter) expressing concern with Cupertino’s HE Plan draft (link here). The letter included endorsements from Jean Bedord, Connie Cunningham & Louise Saadatti, asking for a comprehensive redo of the Housing Element draft.

Delaying HE Filing Resulting in Automatic Default

The new city council did not submit the housing element created by the City Staff for almost three months after the election. The deadline for a compliant HE was Jan 31, 2023, and the City did not submit the draft approved on August 30, 2022 until February 3,2023. This put the city in automatic default, opening the flood-gates to Builder’s Remedy projects and YIMBY lawsuits.

Lobbying HCD to Not Approve Cupertino’s HE Draft

After delaying the draft to miss the Jan 31, 2023 deadline, Cupertino For All, and other YIMBY groups also wrote to the HCD asking for more changes in Cupertino’s draft submission. In response HCD  wrote back to the city on May 4, 2023 noting that:

HCD considered comments from South Bay YIMBY,YIMBY Law and Greenbelt Alliance, YIMBY Law, David Kellogg, Cupertino For All, and several residents pursuant to Government Code section 65585, subdivision (c) The draft housing element addresses most statutory requirements; however, revisions will be necessary to comply with State Housing Element Law (Article 10.6 of the Gov. Code).

Back to the Drawing Board

Even though the HCD letter clearly stated that the housing element addresses most statutory requirements the City Council decided to completely redo the housing element. The final draft was submitted more than a year after the original deadline, with approval coming in September 2024, more than two years after the August 2022 meeting where the city council discussed the original draft.

While redoing the HE, the elements asked for by YIMBY groups as exemplified by JR Fruen’s letter were incorporated in the HE. 

1. About 1316 homes in the pipeline were removed and not counted against the 4588 required
2. The buffer to the 4588 requirement was increased substantially from 787 (17%) to 1293 (28%). This forced the city  to identify locations to build approximately 1822 more homes than the original plan.
3. There were extensive modifications to the city ordinances and building guidelines to increase the size of the houses permitted, along with a reduction in parking requirements. This included change the zoning of around 1600 single family lots (R1) on corner lots or those close to retail or major arteries to R3-condo standards which would have allowed big bulk buildings with just 5 ft setbacks and height restrictions relaxed.

Downgrade in Compliance from “addresses most” to “addresses many”

The 2nd draft submitted by JR Fruen led council in October 2023, was judged by HCD as “addresses many statutory requirements”. This was a downgrade in compliance with how the first draft was evaluated by HCD, and led to the settlement of the YIMBY lawsuit.

YIMBY Lawsuit Settlement: Builder’s Remedy Plans Welcome

In January 2024, the city decided to settle a lawsuit filed by YIMBY organizations, allowing Builder’s Remedy projects and also exempting Housing Element sites from CEQA (Environmental Review). Note that the settlement of this lawsuit gave a green light to Builder’s Remedy projects including the giant condominium on Scofied Drive on a single family lot.

Increasing Permitted Home Size: June 18, 2024 Letter from Cupertino For All

JR Fruen’s group, Cupertino For All, also wrote to the City asking for more changes in a letter dated June 18, 2024 (on agenda for July 2, 2024 City Council meeting (File # 24-13102). We are including key excerpts from the letter at the end of this post.

The City Council of Cupertino, decided to adopt most of the demands by Cupertino For All which impact how large buildings can be in different zones of the city (height limits, number of stories, floor area coverage, setbacks from property line) and also reduced parking requirements. Sheila Mohan and Hung Wei voted YES in support of JR Fruen’s proposals, while Liang Chao and Kitty Moore typically voted NO.

YIMBY Sponsored Council

Hung Wei and Sheila Mohan’s support for YIMBY sponsored changes to increase building size, is not surprising. Both of them have been endorsed by YIMBY groups (eg: Sheila in 2022) and Hung Wei in 2020.

Kitty Moore and Liang Chiao opposed the motions since these changes were not recommended by staff or public input, and bigger units are against the mandate for affordable housing. However, since the City Council majority is controlled by YIMBY sponsored candidates, their NO vote did not make a difference.

What does that mean for Builders?

Note that the latest demands by Cupertino For All, have little to do with the number of housing units, but are designed to allow buildings with bigger footprint. In Cupertino, where the average price per square feet (~ $1350) is almost 4X the cost of construction (~$350 sq/ft), every incremental sq. ft. a builder adds about $1000 to their profit.

The very group claiming to champion affordable housing is, in fact, contributing to the inflation of housing prices by changing building regulations to allow much bigger homes than before.

What does that mean for Existing Residents?

We will consider the Evulich Ct development on Linda Vista Drive, which is in the middle of a single family neighborhood, with one or two story homes. The site was up zoned from an R1 site with a maximum density of 5 homes/acre, to R3/TH requiring a minimum housing unit density of 20 homes/acre to a maximum of 35 homes/acre.

Though the R3 zone has a height limit of 30 ft, density bonus laws allow the builders to waive those requirements. Initial designs submitted by Summerhill, are asking for a density bonus waiver for various city requirements including the 30ft height limit.

Note that these exemptions are on top of the home-size enlarging changes demanded by Cupertino For All, many of which have been incorporated in the City’s Code.

Take our City Back from YIMBYs

It’s clear that YIMBY groups like Cupertino For All, are a front to enable builders to make huge profits, without any regard to the quality of life of existing residents. With the backing of the powerful Real Estate lobby, and lawmakers beholden to them (eg Scott Wiener), they misuse affordable housing as an excuse to bypass zoning guidelines in the most expensive neighborhoods in the country.

We have the choice to elect City Council members who are not beholden to these Real Estate interests, and will also consider the interests of the existing residents of the city in their decision framework.

Extracts from Cupertino For All Demands to allow Bigger Homes (June 2024)

Note: The article was updated to reflect new information we unovered about the city’s second HE draft submitted in October 2023. on October 25, 2024.